Below the line
VLG.FILM
Agencies by specialization
101 specializations indexed across the directory. Each label collects the agencies most strongly associated with that craft.
General IMC
Hospital of St John and St Elizabeth, Hollygirt School, Horris Hill School, Hope UK…
IT service
Arvato
Internet
Comscore
Internet industry
Opera, Seznam.cz, juwai.com
Internet television
360WiSE
Marketing technology
PR Platform
activities of head offices
Publicis
ad server
AppNexus
advertising
Mediapro, Ogilvy, Digitas, D'Arcy Masius Benton & Bowles…
advertising agency
Omnicom Group
advertising agency activities
BETC
advertising and market research
Allgemeine Anzeigen GmbH
advertising industry
AppNexus, OMD Worldwide, Publicis
analytics
HubSpot
animation
Wonder Dynamics
artificial intelligence
360WiSE, Wonder Dynamics
audiovisual production
Mediapro
automation
HubSpot
brand management
miind
bus terminus
Hakata Bus Terminal Company
business and professional associations, unions
Institute of Practitioners in Advertising, Florida Public Relations Association, Public Relations Consultants Association
classified advertising
juwai.com
cloud computing
HubSpot
communication
Huntsworth, Squirrel Media, Roman (consulting firm)
communications media
Empower MediaMarketing
construction
BuildaLogCabin.com
consulting
Trainers' House
consulting company
Wiki-PR
copy editing
BAS Business And Science GmbH
corporate communication
Wiztrust
creative industries
Cobol, Proclus & Fischer
creator economy
Search Alpha
customer relationship management
HubSpot, Wiztrust
customer service
Arvato
design
Banda Agency, VLG.FILM
digital display advertising
AppNexus
digital distribution
miind
digital journalism
Upworthy
digital marketing
Globe One Digital, Ruder Finn, PR Platform, Dukas Linden Public Relations
digital signage
Medz Media
e-commerce
juwai.com
email marketing
HubSpot
entertainment
Upworthy
film distribution
VLG.FILM
film industry
MD Pictures
film production
Mediapro, Wonder Dynamics
financial services
Arvato
generative artificial intelligence
Wonder Dynamics
generative engine optimization
Search Alpha
influencer marketing
360WiSE
information technology
iQor, State Information Service, 4INFO
internet marketing
Ad pepper media
journalism
Adweek, Marketing Week
literary agency
Cobol, Proclus & Fischer
logistics
Arvato, Bar Marketing and Distribution Holdings Ltd
market research
Survata
marketing
Adweek, SPAR European Shopping Centers, AppNexus, Newton 21…
marketing communications
MSL
mass media
Mahaka Media, Omnicom Group, VLG.FILM
media industry
Javelin, 360WiSE, Recurrent Ventures
media production
360WiSE
media relations
State Information Service, Sumea Social
monetization
Tapjoy
music industry
Search Alpha
news media
360WiSE, Sangri Internet
performance-based advertising
Globe One Digital
personal branding
Sumea Social, Ripple™
printing
Chandler & Company Ltd
product distribution
Bar Marketing and Distribution Holdings Ltd
property management
juwai.com
property management system
juwai.com
public relations
Fleishman-Hillard, Ogilvy, OMD Worldwide, Javelin…
publishing
Javelin, Cobol, Proclus & Fischer
quality management
BAS Business And Science GmbH
real estate development
SPAR European Shopping Centers
real property
juwai.com
record production
VLG.FILM
renting
Hakata Bus Terminal Company
research
Streamgraph
retail
SPAR European Shopping Centers, Oshawa Group
search engine marketing
Adwords Agency
search engine optimization
Link-Assistant.Com, Moz, Search Alpha
service
juwai.com
smart city
Mediapro
social media
Upworthy
social media marketing
360WiSE, miind
social prestige
Roman (consulting firm)
software as a service
HubSpot
software development
Opera
software industry
Link-Assistant.Com, Opera, HubSpot, Cision…
subscription television
MNC Vision Networks
telecommunications
Advista, First Media, 4INFO
television production
Mediapro
theatre
Globe Theatre Regina
video game industry
Dentsu
video gaming
Wonder Dynamics
visual effects
Wonder Dynamics
web design
Digitas, miind
web development
Globe One Digital
website
juwai.com
What "specialization" means here
Specialization labels in this directory describe an agency's leading edge — the craft it is most often hired for and most often credited with — rather than a hard boundary. A studio tagged as "brand strategy" almost certainly delivers design work too; an agency tagged as "media planning" almost certainly has a creative practice attached. The labels are heuristic, drawn from the public positioning of each agency, and meant to support comparison rather than to taxonomise the discipline rigidly.
The labels themselves are stable across the directory: an agency tagged as "PR" in one country is comparable to an agency tagged as "PR" in another, even though the local meaning of the term may shift. We have tried to use vocabulary that practitioners would recognise without translation, and to avoid coining new terms for already well-understood crafts.
When you click into a specialization page, you'll find every agency in the directory that carries that label, regardless of geography or era. To slice differently, see the country index or the decade index; to look up unfamiliar terms, the glossary defines the vocabulary used throughout the site.